VN November 2021

Vetnuus | November 2021 14 Hill’s Pet Nutrition Announces New Prescription Diet Derm Complete to Help Manage Environmental and Food Allergies in Dogs Hill’s Pet Nutrition announces the launch of Hill’s Prescription Diet Derm Complete, the brand’s latest groundbreaking innovation in nutrition and addition to the Hill’s Prescription Diet portfolio. Derm Complete is the only nutritional solution clinically proven to tackle both food and environmental allergies in dogs 2 . The new product will help alleviate excessive licking, scratching, headshaking and skin redness, often the cause of regular visits to the vet. In an open label study conducted by Hill’s, Derm Complete reduced night scratching, with less disrupted sleep within two months in 75% of dogs. 3 “For years, Hill’s has been committed to creating science-led nutrition that improves the quality of pets’ lives, and we know that skin sensitivities in pets are challenging for everyone involved. They not only cause discomfort for dogs with irritated skin, but also lead to frustration from pet parents trying to give their dogs a happy, healthy life,” says Dr Guy Fyvie, Veterinary Affairs Manager for Hill’s Pet Nutrition South Africa. “Derm Complete is the latest breakthrough in pet nutrition that is clinically proven to provide broad derm coverage from the inside-out. Now, veterinarians can start managing skin disease immediately to help end their itching.” New Derm Complete is formulated with optimal levels of key nutrients to help strengthen the skin’s natural barrier against environmental allergens, helping avoid future flare-ups. Derm Complete also contains Histaguard complex with bioactives and phytonutrients to help manage a dog’s response to environmental allergens. In a study, pet owners reported a reduction in scratching in 82% of dogs with environmental allergies. 4 Derm Complete also contains egg as a single intact animal protein source — a novel protein that avoids 96% of food allergies 5 in dogs and helps to reduce itching. Historically, dietetic foods have been formulated for either adverse food reactions or environmental allergies. Derm Complete is a breakthrough product and an easy way to help manage both types of allergies and alleviate itching, no matter the trigger. With the new Derm Complete, dogs will not only have an improved quality of life, but they will also have more time to do what they love — be a best friend. About Hill’s Pet Nutrition Founded more than 80 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research and groundbreaking nutrition for dogs and cats based on a scientific understanding of their specific needs. For more information about Hill’s, our products and our nutritional philosophy, visit us www.HillsPet.co.za 1. Hill’s Data on File. Effects of novel protein and hydrolyzed protein foods in dogs with adverse food reactions. 2. The only dietetic nutritional solution for both food and environmental allergies in dogs supported by 3 clinical studies. 3. Witzel-Rollins A, Murphy M, Becvarova I, et al. Non-controlled, open-label clinical trial to assess the effectiveness of a dietetic food on pruritus and dermatologic scoring in atopic dogs. BMC Vet Res. 2019; 15:220. 4. Hill’s Data on File. Clinical nutrition for the management of dogs with environmental sensitivities. 5. Mueller RS, Olivry T, Prélaud P. Critically appraised topic on adverse food reactions of companion animals (2): common food allergen sources in dogs and cats. BMC Vet Res. 2016; 12:9.